What does upstream and downstream marketing mean?

The terms “upstream” and “downstream” refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.

What does downstream mean in marketing?

Downstream marketing, by comparison, is what most people visualize as marketing, and involves advertising, promotion, brand-building and communicating with customers through public relations, trade shows and in-store displays.

What is upstream audience?

Upstream marketing is a long-term plan. It allows for marketers to conceptualize a timeline for future releases based on customer segments. To create an upstream marketing plan, start with a section of your audience that you want to focus on in the next year or so.

What is upstream in e commerce?

What Upstream does is act as the commerce, payments and marketing conduit for these companies to reach mobile users in developing countries. This is where things get … “By helping them with customizing their offering, by helping them with customer acquisition and with payment.

What is upstream and downstream partners?

The upstream portion of the supply chain includes the organization’s suppliers and the processes for managing relationships with them. The downstream portion consists of the organizations and processes for distributing and delivering products to the final customers.

What does downstream mean in business?

Downstream operations refer to the final processes in the production and sale of goods, where finished products are created and sold to consumers. Sales may be at the wholesale level, business-to-business (B2B), or at the retail level, business-to-consumers.

What are upstream sales?

Upstream and Downstream sales are normally associated with inter-company sales. Upstream is a subsidiary selling into the parent entity; while downstream sales are from parent to subsidiary. Financially, it usually refers to loans, since dividends and interest generally flow upstream.

What does upstream mean in business?

Key Takeaways. Upstream refers to points in production that originate early on in the processes. Also called exploration and production (E&P), upstream is farthest from the end-user consumer in the oil & gas supply chain. Upstream activities include exploration, drilling, and extraction.

What is upstream process?

Upstream process is the first step of bioprocess from early cell isolation and cultivation, to cell banking and culture development of the cells until final harvest where the desired quantity is reached. Since this is the early stage of bioprocessing, the quality of the product is of critical importance.

What is upstream and downstream example?

*Examples of Upstream Processes: In the petroleum industry, locating underground or underwater oil reserves characterizes the upstream process. In the oil and gas industry, the downstream process consists of converting crude oil into other products and then selling those products to customers.

What is upstream and downstream in biotech?

Upstream processes are those in which biological materials are either obtained from an outside source or inoculated and grown in culture, under controlled conditions, to manufacture certain types of products. Downstream processes are those in which the products are harvested, tested, purified and packaged.

What is upstream business?

Upstream is a term for the operations stages in the oil and gas industry that involve exploration and production. Upstream firms deal primarily with the exploration and initial production stages of the oil and gas industry.

What is upstream and downstream in marketing?

The dividing line between upstream and downstream marketing is the release of the product for sale to the customers. Both sides are integral parts of the marketing process.

What is downstream marketing?

Downstream Marketing, a subsidiary of Adobe Systems, is a market leading digital media optimisation agency. Partnering with brands we optimise media budgets across search, social & display advertising, delivering increased ROI.

What is downstream market?

Downstream Market. from Glossary of Terms Used EU Competition Policy (2002) by European Commission. Market at the next stage of the production/distribution chain, for example, the distribution and sale of motor vehicles would be a downstream market in relation to the production of motor vehicles.

What does it mean to be “upstream”?

Definition of Upstream. This part of the process simply finds and extracts the raw material. Thus, any industry that relies on the extraction of raw materials commonly has an upstream stage in its production process. In a more general sense, “upstream” can also refer to any part of the production process relating to the extraction stages.